Why The Brand Name ‘ The Word Jockey’
Posted by Payal Shah-Karwa in Career in WritingSep 2nd, 2009 | 27 responses
It’s an interesting story. I wanted a unique, lateral and not-a-’what does that mean’ brand name for my venture. The word ‘Word’ had to be there in it. Because I am dealing with words. And I love words. So I conjured up Wordlab, Wordsworth, Wordfactory- and a whole bunch of layman names. Didn’t quite like any. Did a little dipstick with some friends, but nothing really struck. That day, as I was getting ready to get in the shower, I switched on the radio and the acronym RJ hit my ears. And then something clicked! The Radio Jockey – then came the Disc Jockey – so why not The Word Jockey? Jockey means to steer something to a good position, like a Horse Jockey does. An RJ or a DJ plays good music,makes people rock. So then a Word Jockey writes good stuff and professionally helps people put their communication at vantage point. Thus came about brand name The Word Jockey, with the underlying philosophy of Write Right. People like the name, most have appreciated it…let’s see how far we finish from here. Love, The Word Jockey
27 Responses to “Why The Brand Name ‘ The Word Jockey’”
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hahah okay so this is how dumb I am, halfway through reading your post I dropped my mouse and shut down the site by mistake and I couldn’t locate your article again until 3 days later on to finish reading from the point i stopped at for the reason that I did not remember how I linked to your blog to begin with haha in any case it was worth the delay..thanks
Great post – I’ve been struggling with this for some time and it’s great to see this information.
One again, your idea is very
good.thank you!very much.
you are professional.
I don’t agree with everything in this blog post, but you do make some very good points. Im very interested in this matter and I myself do alot of research as well. Either way it was a well thoughtout and nice read so I figured I would leave you a comment. Feel free to check out my website sometime and let me know what you think.
I searched for something completely different, but found your website! And have to say thanks. Nice read. Will come back.
Interesting blog you got here. I’d like to read something more about that topic. The only thing it would also be great to see on this blog is some pics of some gizmos.
David Stepman
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I’m pleased I discovered this blog, I couldnt locate any knowledge on this subject before. I also operate a website and for anyone who is ever serious in doing some visitor writing for me make sure you feel free to let me know, i’m always look for people to check out my blog site. Please stop by and leave a comment sometime!
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thanks will def visit your site
and sure would love to write for it as well. thanks for connecting.
hi david, sure i think i can put something on how ebooks are getting all ‘gizmo-savvy’ now? wotsay? thanks for the feedback!
thanks a lot, yes do keep visiting and i too will drop by your site / blog
thanks a lot tanner, its abs fine…but do share your points as well. would def check your site soon…:)
hi, yes m professional writer and consultant
ventured out last year 
how a bout u?
thanks a lot do visit again and share your thoughts
hi thanks a lot, glad you found this valuable
thanks christian do come again:)
hi lewis, hope you find the content worth your while, would like your feedback if i can better it to help you enjoy as a reader?
thanks, do visit for more
ah, no i guess not that wasnt me
no issues glad to find u here. keep coming thanks
hi robert, thanks a lot, have used a wordpress template, got it done by a designer friend who created it for me. i ca pass on his email to u if you would like?