The Successful Writer – setting up a business
Posted by Payal Shah-Karwa in Career in WritingJun 3rd, 2010 | 1 Comment
After the Internet settled in, the need for writers multiplied manifold. That’s good news! So you have several options to choose from – website content, copy, SEO Writing, Social Media and the works. And because of the variety you have to offer, it is good enough to actually setup a team or start out alone as a Writer for a full-fledged business.
First things first. To start out your business as a Writer, here’s is what you need to do
1) Own your own Computer: Get yourself a decent desktop / laptop with a hi-speed internet connection
2) A place to work: Select a corner to work from. Initially you might not require an office – you might want to sit anywhere inspirational to write your heart out – by the sea or the sunset. So choose your favourite corners – even it means the quietest one at home.
3) Brand identity: It is advisable to have a brand identity. You come across as a professional, meaning to do business, unlike some rookie freelancer who is not sure of his/her address! Get a nice name and logo designed for yourself.
4) A good website: It might cost a bit initially but opt for a decent website – you could try joomla for starters as it is cheaper. Though it would be better to opt for an html / flash where you have better scope for design and creativity.
5) A good social media presence: It is a must to have an attractive profile on the key social media networks. FB and Linkedin for starters would be good. It helps to network with the people we know first, talk to them about your new venture, keep them posted about your services.
6) Keep a web-ready portfolio at handy. Collect all your work samples and send these to prospective clients as and when required.
7) And of course, get yourself some pretty business cards, a nice diary and pen for meetings and notes…and there – you seem all set to go out there and kick some butt eh?
So, you have your basic infrastructure in place. The key is to be professional and work professionally. Try to shirk the tag of a ‘freelancer’. It sucks big time.
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